Company owner and entrepreneur in the coffee sector.
In 2000, having previously only advised boutique coffee shops in the global market, he founded Coffee Organization and the coffee brands: Cafe Barzilai, LaBaite and 20 Beans, and the groundbreaking Coffee Studio. These brands sell about a million cups of coffee in Tel Aviv alone per year. He introduced global standards of quality in the coffee and hospitality sector, bringing the good news of organic coffee and its roasting.