30 gram jar | MATCHA HOJICHA

What is Hojicha?

Hojicha is a Japanese green tea that is roasted, which distinguishes it from regular green tea that is usually steamed. The roasting process occurs at high temperatures, causing the sugars to caramelize and breaking down compounds that create bitterness. This results in a golden-brown leaf with a nutty, caramel-like, warm flavor, subtle smoky sweetness, and low bitterness.

Additionally, this process significantly reduces the caffeine content and is considered to aid digestion, making it pair well with rich or fatty foods. This makes Hojicha a delicate beverage that can be enjoyed any time of the day.

Hojicha originates from Ise, Japan, and was enjoyed by the Emperor of Japan. It is made from carefully selected leaves and stems roasted to create an amber, aromatic, and smooth infusion – a perfect balance of roasted depth and easy daily drinking.

For Hojicha Matcha, the recommended preparation temperature is between 80–95°C.

Returning an empty matcha jar earns you a 15% discount on a new matcha jar purchase (studio only).